
Aren't our employees our first and most crucial customers?
Imagine treating new HR initiatives as ‘minimum viable products’, gathering feedback early and often, just as you would with customer-facing innovations. Picture a workplace where employees are as excited about new internal processes as customers are about your latest products.
By championing EX with the same vigour as CX, you’re not just creating a better workplace – you’re building a competitive advantage.
This module challenges you to revolutionise your approach to EX. We invite you to see your workplace through the eyes of a consumer, treating HR processes as carefully designed products that meet the needs of their users – your employees. This simple shift in perspective can lead to profound changes in your organisation’s culture, productivity, and overall success.

Key takeaways
After this module, you will be able to:
- Learn to design jobs that maximise employee satisfaction and productivity
- Master recruitment and onboarding strategies to attract and retain top talent
- Develop rewarding employee programs that truly resonate with your team
- Enhance employee engagement through targeted initiatives and communication
- Align your EX with your CX for a cohesive organisational culture
- Improve retention rates by fostering a positive, supportive work environment
- Drive organisational success by prioritising your most valuable asset: your employees
Module agenda
Module 1 – Theory of Motivation
Herzberg’s Two Factor Motivation Theory, Self-Determination Theory, Motivation Ex
Module 2 – Job Design & Recruitment
- Hackman and Oldham’s Job Characteristics Model
- Job Enrichment
- Designing a Job Ex
Module 3 – Positive Psychology in the Workplace
- Introduction to Positive Psychology
- PERMA Model
- Applying PERMA in the workplace Ex
Module 4 – Engagement through Values and Behaviours
- Organisational Values
- Values-Based Behaviours
- Linking Behaviours & Values Ex
- Creating Engagement Ex
Module 5 – Aligning EX with UX
- The Employee Experience Equation™
- Nurturing & Recognition as Strategies
- Case Study Ex
Module 6 – Designing a Programme for Engagement
Practical Ex + Application of Learning
Book your place
Please contact us to book your place, if you have a question, need guidance, or are looking to create a leadership programme tailored to your organisation. We’ll also share a FREE copy of our Transformational Leadership toolkit.
Alternatively, you can email us or call our Leadership Helpline on 0800 059 0595.
We’d love to hear from you!
This is one of 14 modules in our Modular Leadership Development Programme where you can pick and choose the subjects you most need to develop in your professional journey.